How the new anti-spam law affects communication from OPTrust

Posted: June 27, 2014

Canada’s anti-spam law goes into effect on July 1, 2014. The law states that Canadian organizations and individuals must have consent from anyone to whom they send electronic communication and they must provide a no-cost, easy way to unsubscribe from these messages.

Because OPTrust is designated as a benefit plan and we do not sell anything, we are exempt from obtaining consent when sending electronic communication to conduct the business of the pension plan. We have always offered an easy way to unsubscribe from our email communication and will continue to do so.

Members and retirees have a number of options for updating how they want to receive communication from us – through their personal Online Services account, by email, phone, mail or fax.

This law is meant to reduce and eliminate “junk” email. It does not cover messages:

within a business that relate to the activities of the business
that are in regard to a legal obligation such as a product safety recall
within an existing “family relationship” or “personal relationship”
from registered Canadian charities.